Photo of the Day – Tap’dNY

Tap'dNY Founder, Craig Zucker

Tap'dNY Founder, Craig Zucker (photo by Kenn Stearns)

It takes a special entrepreneur to re-purpose something that’s readily available to everyone and build a business around it. Craig Zucker takes New York City tap water, purifies it, bottles it, and sells it as Tap’dNY. With a tagline like “No glaciers were harmed in the making of this water,” what’s not to like? Perhaps the pinnacle of Tap’dNY fame came when it was included in a Saturday Light Live skit.

Tap'dNY bottled water

Tap'dNY bottled water (photo by Kenn Stearns)

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